Tourism is a large part of the Australian culture. Out of the three cities we visited it was clear that Cairns was the city that depended on it the most. Several people I talked to during our time there commented on how heavily they rely on the tourism industry for their livelihoods. Not only do they rely on it, but I also discovered how much the media can affect the industry. During our day on the Great Barrier Reef, one of our guides commented on how after a particularly bad storm various media outlets reported that Cairns (and surrounding Queensland) had been hit hard and that people should not visit. The next week they saw a extremely sharp decline in the amount of people visiting the city as well as the reef despite there being next to no damage to the town. These reports from the media really affected the amount of people visiting, and it forced the tour companies in Cairns had to advertise to get people to come back to the region. I think this is a great example of how the media really can control the tourism industry. Also, it is not only the news media that can control it, we have also learned that the film industry has helped tourism grow and movies that show beautiful regions can really help to drive people to visit those regions.